Brand dossier

Naturaltein

India D2C brand. Site claims Cologne List® coverage for some products — confirm the specific SKU on the Cologne List public pages before treating as certified. No Informed Choice/Labdoor hit verified here.

Review pending

57score

Caution

Evidence confidence is 43%; single-source coverage is capped at 60%, so corroboration is still limited.
Limited corroboration keeps scores away from extremes under the current evidence prior.

Evidence confidence

43%

Published products

Model

v2.2

Latest verified

20/7/2026

How this brand score is computed

Assessment transparency

Model v2.2: avoid requires sourced critical/negative risk evidence; caution is for material unresolved warnings; under-reviewed brands without allegations stay pending rather than caution.

Final

57/100

Support

Warning

Critical

Confidence 43% · Net sourced impact +6

Calculation steps

50 + 50 × (support − risk) / (support + risk + 40)

Support weight 6 · Risk weight 0 · Evidence prior 40

Base prior
Neutral starting point before sourced evidence
50
Evidence adjustment
50 × (6 − 0) / (6 + 0 + 40)
+7
Final assessment
Published brand score from the snapshot formula
57/100

testing

Brand claims Cologne List certification

Why not 100

Purchase standing is pending — incomplete coverage without allegations, not a caution to avoid buying.
Evidence confidence is 43%; single-source coverage is capped at 60%, so corroboration is still limited.
Limited corroboration keeps scores away from extremes under the current evidence prior.

Brand evidence ledger

Sourced support, warnings, and critical findings for this brand. Missing evidence stays missing.

Product assessment

57 / 100

Caution

Testing

Support

Brand claims Cologne List certification

Naturaltein’s site states Cologne List® certification; verify the exact product on the independent Cologne List before relying on the claim.

Naturaltein — Cologne List page

Evidence confidence 43%

Assessment 57 / 100