Brand dossier
AS-IT-IS Nutrition
India D2C brand with Labdoor reviews for whey concentrate and ATOM PWR lines, plus existing Trustified pass evidence and an official authenticity workflow. Keep checking SKU-level reports rather than assuming every pouch is covered.
- Evidence confidence is 91%, so the record is not fully corroborated.
- Limited corroboration keeps scores away from extremes under the current evidence prior.
Evidence confidence
91%
Published products
16
Model
v2.2
Latest verified
20/7/2026
How this brand score is computed
Assessment transparency
Model v2.2: avoid requires sourced critical/negative risk evidence; caution is for material unresolved warnings; under-reviewed brands without allegations stay pending rather than caution.
Final
80/100
Support
4
Warning
0
Critical
0
Confidence 91% · Net sourced impact +58
Calculation steps
50 + 50 × (support − risk) / (support + risk + 40)
Support weight 58 · Risk weight 0 · Evidence prior 40
Base prior
Neutral starting point before sourced evidence
50
Evidence adjustment
50 × (58 − 0) / (58 + 0 + 40)
+30
Final assessment
Published brand score from the snapshot formula
80/100
authenticity
Authenticity verification flow
+14
testing
Labdoor review (ATOM PWR); Labdoor review (Whey Concentrate)
+44
Why not 100
- Evidence confidence is 91%, so the record is not fully corroborated.
- Limited corroboration keeps scores away from extremes under the current evidence prior.
Brand evidence ledger
Sourced support, warnings, and critical findings for this brand. Missing evidence stays missing.
Product assessment
80 / 100
Strong
Testing
Labdoor review (ATOM PWR)
Labdoor publishes a review page for AS-IT-IS Atom PWR Whey Protein.
Labdoor review (Whey Concentrate)
Labdoor publishes a review page for AS-IT-IS Nutrition Whey Protein Concentrate.
Independent blind-test pass
Trustified lists AS-IT-IS whey concentrate as passed after Eurofins testing.
Authenticity
Authenticity verification flow
The official AS-IT-IS site says protein pouches include QR and scratch-code verification through the brand authenticity workflow.
Evidence confidence 91%
Assessment 80 / 100
Reviewed products
16 in catalog
AS-IT-IS ONE Whey Protein Concentrate
₹2,848 · 80% protein · 60% evidence
Assessment
95
ATOM Whey Protein
₹2,848 · 77% protein · 60% evidence
Assessment
94
AS-IT-IS Atom Whey Protein with Enzymeblend - 1 kg (2.2 lb), Cafe Latte
₹2,749 · 75% protein · 60% evidence
Assessment
91
AS-IT-IS Atom Whey Protein with Enzymeblend - 2 kg (4.4 lb), Kesar Kulfi
₹5,499 · 75% protein · 60% evidence
Assessment
91
AS-IT-IS Atom Whey Protein with Enzymeblend - 4 kg (8.8 lb), Double Rich Chocolate
₹10,799 · 75% protein · 60% evidence
Assessment
91
AS-IT-IS Atom Whey Protein with Enzymeblend - 1 kg (2.2 lb), Cookies & Cream
₹2,749 · 75% protein · 60% evidence
Assessment
91
AS-IT-IS Atom Whey Protein with Enzymeblend - 2 kg (4.4 lb), Double Rich Chocolate
₹5,499 · 75% protein · 60% evidence
Assessment
91
AS-IT-IS Atom Whey Protein with Enzymeblend - 2 kg (4.4 lb), Choco Hazel Fusion
₹5,886 · 75% protein · 60% evidence
Assessment
91
AS-IT-IS Nutrition Whey Protein Isolate - 1 kg, Mango Delight
₹4,613 · 84% protein · 60% evidence
Assessment
86
ATOM Whey Protein
₹1,597 · 75% protein · 60% evidence
Assessment
86
ATOM Whey Protein - 1 kg, Classic Red Velvet
₹2,998 · 75% protein · 60% evidence
Assessment
86
ATOM Whey Protein - 1 kg, Banana Fusion
₹2,998 · 75% protein · 60% evidence
Assessment
86
ATOM Whey Protein - 1 kg, Choco Peanut
₹2,998 · 75% protein · 60% evidence
Assessment
86
ATOM Whey Protein - 1 kg, Raw Whey Unflavoured
₹2,998 · 75% protein · 60% evidence
Assessment
86
ATOM Whey Protein - 1 kg, Mawa Malai
₹2,998 · 75% protein · 60% evidence
Assessment
86
ATOM Whey Protein - 1 kg, Creamy Strawberry
₹2,998 · 75% protein · 60% evidence
Assessment
86