Brand dossier

Applied Nutrition

UK brand sold in India via retailers. Selected Critical Whey flavours are listed on Informed Sport; verify that India-sold SKUs match Sport registry entries.

Trusted

66score

Mixed

Evidence confidence is 43%; single-source coverage is capped at 60%, so corroboration is still limited.
Limited corroboration keeps scores away from extremes under the current evidence prior.

Evidence confidence

43%

Published products

Model

v2.2

Latest verified

19/7/2026

How this brand score is computed

Assessment transparency

Model v2.2: avoid requires sourced critical/negative risk evidence; caution is for material unresolved warnings; under-reviewed brands without allegations stay pending rather than caution.

Final

66/100

Support

Warning

Critical

Confidence 43% · Net sourced impact +18

Calculation steps

50 + 50 × (support − risk) / (support + risk + 40)

Support weight 18 · Risk weight 0 · Evidence prior 40

Base prior
Neutral starting point before sourced evidence
50
Evidence adjustment
50 × (18 − 0) / (18 + 0 + 40)
+16
Final assessment
Published brand score from the snapshot formula
66/100

testing

Informed Sport listing (Critical Whey Professional)

+18

Why not 100

Evidence confidence is 43%; single-source coverage is capped at 60%, so corroboration is still limited.
Limited corroboration keeps scores away from extremes under the current evidence prior.

Brand evidence ledger

Sourced support, warnings, and critical findings for this brand. Missing evidence stays missing.

Product assessment

66 / 100

Mixed

Testing

Support

Informed Sport listing (Critical Whey Professional)

LGC Informed Sport lists Critical Whey Professional. Confirm flavour and batch for India-sold tubs.

Informed Sport — Critical Whey Professional

Evidence confidence 43%

Assessment 66 / 100